About Smoky Mountain Harley-Davidson® In Maryville, TN

📍 Maryville Headquarters | Full-Service Dealership
🏍️ Home of Smoky Mountain Bike Week
🎶 The Shed Smokehouse & Juke Joint – Live Music Every Saturday Night
📞 (865) 977-1669 | 📍1820 W. Lamar Alexander Pkwy, Maryville, TN 37801

Smoky Mountain Harley-Davidson® is more than a dealership — we're a destination. With locations in Maryville, Pigeon Forge, Kodak, Gatlinburg, US-129 "The Dragon", Cherohala Skyway, and Bryson City, NC, we proudly serve East Tennessee and riders from all over the world.

People travel far and wide to ride our roads — including The Dragon and the Cherohala Skyway — and experience the scenic beauty, tight twisties, and legendary rides that make this region a motorcycle paradise. We’re proud to host Smoky Mountain Bike Week, a weeklong celebration of riding, community, and live music that draws riders from across the globe.

Our Maryville headquarters features a full-service dealership and The Shed Smokehouse & Juke Joint, an on-site concert venue where top-tier artists like Chris Stapleton, Ted Nugent, Jason Isbell, Sturgill Simpson, Blackberry Smoke, and many others have performed. Concerts are held every Saturday night during riding season, making us a true destination for both riders and music lovers alike.

“To focus on relationships, to exceed expectations, to never stop improving, to be the BEST.”

Talk is cheap. Doing the right thing takes grit. Price matters, but your ownership experience means everything — and the dealership you choose is just as important as the motorcycle you ride.
That’s why riders across the country choose us.

Because at Smoky Mountain Harley-Davidson®, your life is riding on it.
We’re not just selling bikes — we’re building a community.