About Smoky Mountain Harley-Davidson® In Maryville, TN

Smoky Mountain Harley-Davidson® isn’t just a dealership — it’s The Rider’s Destination for East Tennessee and the Great Smoky Mountains. Located in Maryville, TN with full-service sister dealerships in Pigeon Forge and Kodak, plus retail locations in Gatlinburg, Tellico Plains, Tallassee, and Bryson City, NC, we bring the Harley-Davidson lifestyle to riders across one of the most iconic riding regions in the world.

Whether you're searching for the latest new Harley-Davidson® motorcycles, exploring our extensive lineup of used bikes, or relying on our certified Harley-Davidson technicians for expert service, we’re here to keep you riding with confidence. Our Parts & Accessories teams across all locations offer the upgrades, style, and performance you need to make every ride uniquely yours.

Set against the backdrop of the Great Smoky Mountains National Park, Smoky Mountain Harley-Davidson® sits at the gateway to legendary roads — from the sweeping curves of the Cherohala Skyway to the world-famous “Dragon” on Highway 129 and the scenic climb over Highway 441 into Cherokee, NC. Riders from all over the country make the journey here for one reason: there’s no place like the Smokies.

Built on passion, community, and the unmistakable spirit of the open road, Smoky Mountain Harley-Davidson® is dedicated to delivering unforgettable experiences — on the showroom floor, in the service lane, and out on every mile of pavement.

Where the ride begins, the adventure continues, and every rider becomes family.

“To focus on relationships, to exceed expectations, to never stop improving, to be the BEST.”

Talk is cheap. Doing the right thing takes grit. Price matters, but your ownership experience means everything — and the dealership you choose is just as important as the motorcycle you ride.
That’s why riders across the country choose us.

Because at Smoky Mountain Harley-Davidson®, your life is riding on it.
We’re not just selling bikes — we’re building a community.